* Please note this article dives into how deal groups work on insights, it is however possible that a customer manages their deals on their ERP. This article is also concerned with the practical application of deal groups on Skynamo. To read more on Skynamo pricing structures, see the following articles:
How deal groups work:
Deal groups help us to apply special pricing (discounts) of products to select customers. One deal group can be applied to many customers. Meaning, you can provide special prices to the customers you decide on. Skynamo deal groups are very flexible.
How do I create a deal group?
First, download the deal group template here.
Next, open the file and we will begin populating it:
Group name = Give your deal group a name.
Group prices editable = in this column, type either of the following:
- TRUE - if you want reps to be able to edit this price in an order/quote.
- FALSE - if you do not want reps to be able to edit this price in an order/quote.
Product code = Copy the exact code of the product you want to create a special price for.
Order unit = Copy the Unit name of the product you stated above (You can see this in your product database as well).
Effective date = Enter a date if you want this special pricing to begin at a particular point in time. Format is YYYY/MM/DD.
Expiry date = The date when the deals will expire and will no longer be applicable.
Buy-free quantity = Specify how many units someone must buy in order to receive the free number of units that you will specify in the next column (Buy 1 get 1 free).
Buy-free units = The number of units a customer will get free when they buy the quantity specified in the previous column.
*Note, the buy-free option is not compulsory. If you do not want to structure your deals like this, they can simply be left blank, as is done in the example below.
Price-bracket quantity = This is the number of units (quantity) that a customer must buy in order to receive the special price. If this is not applicable (i.e. the deal structure is simply discount on the products) this can be set to "0". The product will then automatically reflect the discounted price.
Price-bracket price = This is the special price the customer will get when all the conditions above are met.
Here is an example of a deal group I will create:
- In this example, you can see that I named my deal group "Smile".
- Reps will be able to edit this price within orders/quotes since I made the group prices editable "TRUE".
- The deal also only came into effect on 20 July 2021 and it will expire on 20 August 2021.
- Customers also have to buy at least three of these products to activate the special pricing.
- The special price is R100 for my ALP001 product (on my default price list, the price is R120).
* I decided not to have any buy-free quantities in this deal.
After you populate the field import the file back to insights (Settings > imports > deal groups).
Now, how do I apply this deal to my customers?
Simply navigate to one of your customer's "overview" page on insights.
You will then scroll down to the "Deal groups" customer field and add the name of the deal group you just created:
Click save and the deal is applied.
Apply the deal group to your customers in bulk.
Download your customer base and insert the deal group name under the deal group column:
You can now create an order at the customer to test your deal group. Here I can see mine:
- Deal groups do not “stack”. That means that discounts are not applied on top of other discounts. When multiple deals apply to a customer, the best price that the customer qualifies for, is used.
- In addition to the above, the deal group that is editable (marked TRUE in the "group prices editable" column) will be given preference.